A Quick Way to Boost Your Company's Ego
Case studies (also known as success stories) are short articles that describe how companies solved a challenge with a product...
How Do Tech Case Studies Boost Your Company's Ego
Tech case studies (AKA tech success stories) are reports companies product to demonstrate how they helped clients solve problems using...
How Do I Hire a Freelance Technical Copywriter
So, your IT company needs content, and your in-house writers don’t have the skills or the time to work...
Four Questions to Ask Your Tech Marketing Materials
Your tech marketing materials have to do a lot of work. They’ve got to reach different decision makers who...
The Four Questions You Should Be Asking Your Marketing Materials
As writers, we’re often caught up in the words, trying to find just the right ones to best express...
Four Reasons to Get Involved With Your Clients
While waiting in the returns line at Best Buy Christmas, my iPhone beeped with a text message from a friend....
The Simplest Marketing Tool With The Biggest ROI
Sometimes the simplest things can bring you the most reward. Find out how to increase your ROI with a single...
What's Your Tech USP?
I still remember one of the first iPod commercials I ever saw. It was during one of my favourite television...