Julia Borgini

With all the great SaaS tech available out there, it’s hard to avoid getting sucked in to a new...

While not one of my core services, white papers are a powerful marketing asset for any B2B tech company. Use...

Printer security isn’t a sexy topic. But HP knows it’s an important part of any company’s cybersecurity...

Who likes B2B customers? You do. As a SaaS company, you like selling to B2B customers. They boost your brand’...

I still call myself a freelancer (a freelance technical copywriter, to be exact). It’s just a word, but one...

CMI put out their latest technology industry content marketing report and it’s always interesting to see what they find...

One of my core services is monthly blogging for B2B tech companies. As I tend to get the same sorts...

With the unofficial soft relaunch of my blog, I want to make sure I’m writing content that you want...

Raise your hand if you’re tired of all the negativity online.  So why are you publishing negative content for...

Today I completed one of the newest admin tasks of being a website owner: buying an SSL certificate for my...

Repurposing or regenerating content is easy to do with evergreen content, since you know it’ll always be relevant and...

SEO. You’ve read all the posts on how it’s important for your tech and sports tech website. You’...

Repurposing content doesn’t have to be an overly complex process or activity. Simply take a good quality piece of...

As busy marketers, we want to make our content work as hard as it can, right? If there’s any...

Richard Childress Racing (RCR) recently teamed up with the Dow Chemical Company to launch an online education program for kids...