Julia Borgini

It’s the new year. Have you already made your content marketing plans for the year? No? Phew, me neither....

Being useful must be part of your entire company’s DNA — not just the DNA of a small, centralized team....

Many B2C tech products have it easy when it comes to presenting engaging and compelling product descriptions. The products are...

Earlier this year I had a client ask me for help with their tech website. They wanted to completely revamp...

Guest blogging helps you gain traffic, get in front of your audience, and boost your SEO ranking in a cost-effective...

Guest blogging helps you gain traffic, get in front of your audience, and boost your SEO ranking in a cost-effective...

Guest blogging’s been pronounced dead quite a few times over the last couple of years. Yet if you take...

How much gated content do you have on your website right now? A lot? A little? Just the right amount?...

Engaging social media content gets shared more often on social media. Well yes, of course it does! We’re more...

I’ve been working on a new Wordpress site for a new business I’ll be launching shortly, and it...

Here’s the latest installment. Using Personalization to Cut through the Noise in #B2B Video via @kapost http://t.co/...

Every time I log in to my WordPress admin panel to write a post or take care of a site...

Between all those meetings, status updates, reports, and actual work, who’s got time to keep the business blog stocked...

Between all those meetings, status updates, reports, and actual work, who’s got time to keep the business blog stocked...

In a benchmark study of HubSpot customers, they found that ones that blog 15+ times per month get 5 times...