Julia Borgini

Peyton Manning just passed Brett Favre for the all-time pro football touchdown passes record. Rafael Nadal has only one loss...

With the arrival of autumn here in the northern hemisphere, thoughts turn to the end of the year and next...

Get this: Over a quarter of all organizations redesign their websites to optimize it for lead generation, yet less than...

Being useful must be part of your entire company’s DNA — not just the DNA of a small, centralized team....

Baseball is often seen through the eyes of the data it generates: RBIs, RISP, ERA, GP, and more. But did...

Oh, it was really no bother. It was on my way, so I figured I’d get yours as well....

Lead generation is an important activity for any B2B company. So much so that a lot of B2B marketers spend...

Most B2B companies (and companies in general) are laser-focused on generating more leads. It’s always about the leads. However...

When B2B marketing awards are announced, they get a lot of play in the press, and in the marketing interwebs....

Here are some quick numbers for you: * There are currently six major social media platforms being used by B2B marketers:...

In an earlier post, I quoted a Seinfeld episode where a car rental agency knew how to “take” the reservation,...

We’ve all felt the frustration of calling a vendor and trying to get through to the right person. First,...

Every B2B company wants to increase leads. You also want to increase the number of quality leads that come to...

In most B2B company surveys, generating more leads and improving lead quality are often near the top of the list....

Sometimes marketers have trouble making B2B products and services sound EXCITING. That’s not because the products themselves aren’t...