Julia Borgini

Previously I talked about how a simple shift in vocabulary can open up new avenues of creativity for you, and...

One thing always gets me excited during the holiday shopping season. No, it’s not all the Boxing Day deals...

It’s the start of a new month, and the introduction of a new feature here on the Blog: the...

Information about marketing for technology companies always gets buried in the mountains of marketing information out there. In fact, I...

Earlier this year, Matt Cutts declared guest blogging dead, and the interwebs erupted. At its core, what Matt was trying...

It’s true, you really can use your website bounce rate stats to increase your conversions. First, you have to...

My website analytics tell me an interesting story. In the last month I’ve had: * 271 unique visitors * 568 page...

One of the major reasons B2B companies use content marketing is for lead generation. It helps them tell their story...

This infographic from Placester highlights some of the challenges B2B companies face when trying to find new customers. It also...

1. Define your WHY WHY are you deciding to use social media in your B2B business? Without a clear answer...

We’ve all been there before. You got sucked in by an ad somewhere and you clicked a link. You’...

This past weekend, social media mentions for the Australian Open, the first Grand Slam of the 2014 tennis calendar hit...

B2B marketers are always looking for new ways to kick-start their marketing efforts. From learning about content marketing, to telling...

It’s been a while since I did an article round-up, so here’s the articles that I’ve been...

Social selling will be one of the biggest trends in B2B marketing in 2014.  We’ve all seen how well...