Julia Borgini

Connecting with your readers is an essential part of any online marketing strategy. The challenge in connecting with them online...

Creating content is always a challenge for B2B marketers.Especially if it doesn’t match up with your customer’s...

Knowing what to talk about in your marketing is always a contentious topic with marketer. Especially B2B marketers. You realize...

A lot of B2C products have it easy when it comes to presenting engaging and compelling product descriptions. They’re...

A lot of content marketing articles talk about creating evergreen content for your campaigns, but what exactly is that? It’...

Now that you know what it is, and have created some evergreen content, it’s time to start using it...

Previously you learned all about why using Google Plus for your business is critical to increasing your social credibility. (For...

When Google launched it’s social media platform, Google+, in 2011, it had everybody wondering if it was going to...

Almost half (47%) of the B2B marketers surveyed in the latest Marketing Profs and Content Marketing Institute survey said they’...

As part of their 15th anniversary celebrations, Google announced the latest update to their search algorithm, Hummingbird. Amit Singhal, senior...

All good marketing should have good Calls to Action (CTAs). GREAT marketing should have ROCKIN’ CTAs. They demand you take...

LinkedIn has approximately 200 million registered users, with 2 new users signing up every second. Yes, every second. LinkedIn says...

Have you ever been to a conference or trade show and met someone that you just immediately felt in sync...

You recently read that B2B guest blogging can benefit your Technology business in many ways. It builds credibility and authority,...

By now you’ve been writing on your blog for a while, building up a good catalogue of content. To...