Julia Borgini - Helping Geeks Sell More Stuff
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The Giant List of Business Blog Ideas

Filling your content pipeline is often difficult for enterprise companies, especially service-based B2B companies. Your services may be hard to

Calling All SuperFans: Learn How to Convert Them Into Customers

I’ve been thinking a lot about my marketing plan recently, and was wondering how my blogging has been doing

Turn Your Blog into a Swiss Army Knife for your Prospects

We all know the Swiss Army knife, right? It’s the multi-purpose tool that’s become a portmanteau for something

Mining the Gold in Your Business Blog

As content marketers, you know how important it is to keep generating topics and content for your campaigns. You also

Why I Cheered for the Ottawa Senators for One Day

This past weekend marked the end of the lockout-shortened NHL hockey season. Playoffs begin on Tuesday, but yesterday the playoff

The Queens of Technology

It’s a cliche because it’s true: women are more social than men. Put a group of us together,

Take Charge of Your Content Strategy

I was looking at my editorial calendar the other day, and saw that by the end of the month I

Create Better Headlines for Your Business Blog More Easily

Read these B2B technology post headlines and tell me what you think: * Retention Rates for CPE Campaign Blow Away CPI

Choose the Font that Makes Your B2B Brand More Trustworthy

I have always been fascinated by typefaces and fonts. In fact, at the office, I often spend waaaaay too much

What Thomas Edison Can Teach You About Failure

I have not failed. I’ve just found 10,000 ways that won’t work. -Thomas Edison I love this

19 Killer Blogs You Should Read

Now that you’ve switched over to another RSS reader, how about adding some of these blogs to your reading

5 Ways a Freelance Copywriter Can Make You a Rock Star

I watched a live concert the other day, and it got me thinking. It must be AMAZING to be up

9 Places to Find Free Media for Your Blog

It’s cliched because it’s true: a picture really is worth a thousand words. Since the ideal business blog

35 Ways Case Studies Can Help Your Business

Well, in case you’ve wondered if you should write case studies for your business, here are 39 reasons why

8 Tips for Mobile Website Content

With the proliferation of mobile devices (laptops, tables, and smartphones), you’ve got to make sure that your website and

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