A Quick Way to Boost Your Company's Ego

Case studies (also known as success stories) are short articles that describe how companies solved a challenge with a product

How Do Tech Case Studies Boost Your Company's Ego

Tech case studies (AKA tech success stories) are reports companies product to demonstrate how they helped clients solve problems using

How Do I Hire a Freelance Technical Copywriter

So, your IT company needs content, and your in-house writers don’t have the skills or the time to work

Four Questions to Ask Your Tech Marketing Materials

Your tech marketing materials have to do a lot of work. They’ve got to reach different decision makers who

The Four Questions You Should Be Asking Your Marketing Materials

As writers, we’re often caught up in the words, trying to find just the right ones to best express

Four Reasons to Get Involved With Your Clients

While waiting in the returns line at Best Buy Christmas, my iPhone beeped with a text message from a friend.

The Simplest Marketing Tool With The Biggest ROI

Sometimes the simplest things can bring you the most reward. Find out how to increase your ROI with a single

What's Your Tech USP?

I still remember one of the first iPod commercials I ever saw. It was during one of my favourite television