How to Keep Your Focus in a Busy, Tech-filled World
With all the great SaaS tech available out there, it’s hard to avoid getting sucked in to a new
Case Study: White Paper for Non-profit
While not one of my core services, white papers are a powerful marketing asset for any B2B tech company. Use
Think Like a Publisher, Not a Marketer
Printer security isn’t a sexy topic. But HP knows it’s an important part of any company’s cybersecurity
The Information You Need to Sell Your SaaS Product to B2B Customers
Who likes B2B customers? You do. As a SaaS company, you like selling to B2B customers. They boost your brand’
Why I DO Use the Word 'Freelancer'
I still call myself a freelancer (a freelance technical copywriter, to be exact). It’s just a word, but one
What's New in Tech Content Marketing?
CMI put out their latest technology industry content marketing report and it’s always interesting to see what they find
Case Study: Writing Monthly Blog Posts for ServiceRocket
One of my core services is monthly blogging for B2B tech companies. As I tend to get the same sorts
Over to You: What's Your Biggest Tech Marketing Obstacle?
With the unofficial soft relaunch of my blog, I want to make sure I’m writing content that you want
Publish Content with a Positive Spin and Go Get'em
Raise your hand if you’re tired of all the negativity online. So why are you publishing negative content for
A Day in the Life of a Website Owner
Today I completed one of the newest admin tasks of being a website owner: buying an SSL certificate for my
Regenerating Content is Hard Without a Plan
Repurposing or regenerating content is easy to do with evergreen content, since you know it’ll always be relevant and
Use this Plan to Drive SEO Rankings for Your Business Blog More Easily
SEO. You’ve read all the posts on how it’s important for your tech and sports tech website. You’
8 Tools that Make Repurposing Your Content Easier
Repurposing content doesn’t have to be an overly complex process or activity. Simply take a good quality piece of
4 ways clever marketers repurpose content
As busy marketers, we want to make our content work as hard as it can, right? If there’s any
Speed of STEM: How NASCAR is Helping Promote STEM Education
Richard Childress Racing (RCR) recently teamed up with the Dow Chemical Company to launch an online education program for kids